Logo Design Tips – Small Businesses

When you intend to do something, if you don’t know the ins and outs of it, then the chances are that you won’t be able to get quality stuff. Also, the chances of getting defrauded increase significantly. But, the problem is that you can’t become an expert in each and every field in this world. Hence, what you need to do is to acquire the expertise of a reliable and experienced person or company. Now, the same thing can be applied to the design industry. When you are willing to create a logo design for your business, then you need to know who to hire and what to look for to ensure that you get more for your money and that you don’t end up losing your money.

So, let’s discuss some important things that you should do and look for to ensure that you create your brand identity / logo design in an influential way.

Hire a Professional Designer: This is something extremely important. Will you ever hire an unprofessional to fix your roof or ceiling? No, you will never take the risk, because you don’t want your ceiling to collapse. So, if you take the risk of hiring an unprofessional designer, then the chances will increase that sooner or later your business will collapse due to its cheap image and identity. Don’t just go and hire a graphic designer. Make sure that you actually hire a professional logo designer with vast experience in creating logos for small businesses.

Get Many Logo Design Concepts: Once you feel interested in hiring a designer or company, you need to first check their packages. It is advisable to get a package with several concepts. This will assist you in making a decision easily and conveniently. As it is important to create your business image effectively, having several concepts will enable you to mix different ideas that you will get through different concepts. So, never go for 1 concept. Always ask more several concepts.

Get Unlimited Revisions: It is not really possible to get the logo done in the first attempt. So, it is advisable to tell your designer to give you unlimited revisions. A lot of companies and designers will give you a limited number of revisions. Don’t be fooled by that, because after they provide you with the set number of revisions and if you are not satisfied, then you will lose your money. So, go for a logo design company that offers unlimited revisions with their packages.

Free Stuff: Sooner or later you will be needing stationery for your business. A lot of logo design companies offer free stationery designs with some of their logo design packages. It is advisable to get them now, because later you will end up paying more for them. So, look for an affordable logo design package that also offers free stationery designs. This will include: Business Card Design, Letterhead Design and Envelope Design. All these things are important for businesses and if you can get them for free then there is nothing better than that.

Ecommerce Business Solution – Advance Ways To Effective Ecommerce

The sol purpose to operating a business online is to make sales to a group of customers that you did not have the ability to reach. This is all done through the power of the web, using what is commonly known as ecommerce. Using an ecommerce business solution is not as simple as some people may think. Therefore, it is very important for you to understand how to apply an ecommerce business solution.

It’s not good enough just build a web site if you are doing ecommerce. You need to find a way to market and promote to your new and existing customers. This is all done by utilizing an ecommerce business solution. A reliable ecommerce business solution will give you the ability to optimize your website’s content for the search engines. If a potential customer can not locate your website on the world wide web, no matter how beautiful and flashy your website is, it will be of no use to anyone.

Many online consumers often complain about the overly complicated navigation, as well as the entire payment process. Some complain that you have to go through to many different pages in order to complete your order. A good ecommerce business solution makes an attempt to simplify the entire checkout and payment process. Also, if you have no problem with providing your phone number on your website, then provide it so that potential clients can reach you just in case they encounter a purchasing problem. A high quality ecommerce solution will give you the ability to implement your phone number, or some type of call center on your website.

Above all, the primary purpose of the ecommerce business solution is to make the payment process easier in order to improve customer satisfaction. Online shoppers really need a reliable way to send you some money in order to access your products and services. If you are just starting your ecommerce business online, then a full fledged merchant account may be an ecommerce business solution that is beyond your price range. Therefore, just utilize a simple service like Pay Pal that allows you to accept credit cards for a certain small fee per transaction.

A good rule of thumb when utilizing an ecommerce business solution is to know and understand your consumers. If you know nothing about the consumer or customer, then you will not have the necessary knowledge to improve the entire sales process for your target market. If what you say or what you offer, doesn’t appeal to your target consumer base, then they will instantly leave your site due to a lack of relevance and value. Therefore, you need to target the right audience when implementing an ecommerce business solution.

Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.

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